Skip to the journey

Melbourne digital design studio for small business

Is your website working as hard as you are?

Free website review3 slots per month

I make your website, branding and marketing look like one business so customers trust you.

Where is your business at?

  1. LaunchYou have an offer and a few first customers in sight.

    Money is tight and time is tighter. The goal is a clear brand and a simple site that earns trust, without building more than you need.

    Animated preview of a bagel shop website with a headline, menu button, opening hours and address

    Where I fit

    • Logo and brand starter
    • Website review for usability, accessibility and conversion
    • A simple site structure to build on
    Start with a website review
  2. Early growthCustomers are arriving, and some are slipping away.

    Traffic is up, enquiries are patchy, and the site no longer matches how you work. This is where small fixes pay back quickly.

    Animated scene of Mina, a small business owner, at a cluttered desk with a full inbox and sticky notes

    Where I fit

    • UX, accessibility and conversion audit
    • Fixes for enquiry, checkout and onboarding flows
    • A starter design system, so everything looks like one business
    Book a UX audit
  3. ExpansionYou’re adding products, people and places, and the design has to keep up.

    New hires, new offers, new markets. Without a shared system, every addition looks and works a little differently.

    Brand and design work for Mindsets Learning: a style guide, social media posts, a platform launch deck and reward badges

    Where I fit

    • Customer journey mapping
    • Product and digital design
    • A design system your team can build from
    • Ongoing design support on a retainer
    Plan my next stage
  4. MaturityProfits are steady, and it’s time to reinvent or prepare for what’s next.

    Stable doesn’t mean finished. Competitors catch up and customers expect more. Some owners start thinking about selling.

    Health Hub dashboard for SiSU Health shown on a desktop monitor and a phone, next to a coffee mug

    Where I fit

    • Experience audit and refresh
    • Product design and CX strategy
    • Retained advice as your design partner
    Book a discovery call
Four people jumping with joy among confetti and gold coins, celebrating a business reaching maturity
Congratulations! You’ve made millions

How I work

From first chat to ongoing partner

  1. 1

    Discovery meeting

    We talk through where your business is, what’s getting in the way, and what’s worth doing first.

  2. 2

    Design process

    I follow the Double Diamond: discover, define, develop, deliver. You see the work at every step.

  3. 3

    Ongoing partnership

    Once the first project lands, I can stay on as your retained design advisor as your business moves to its next stage.

  • Golden Key International Honour Society seal
  • AGDA logo
  • Design award logo
  • BMAG Awards logo
  • Swinburne University of Technology logo
  • Awards and recognition

Award winning, PhD backed, with 10+ years across EdTech, health and eCommerce.

  • Officeworks
  • Swinburne University of Technology
  • SiSU Health
  • Mindsets
  • Engagement Innovation
  • Trusted by

Ready to work with me?

Tell me which stage you’re at. I’ll tell you where I can help, and what’s worth doing first.

FAQ

What does AM Digital Design do?
AM Digital Design is a Melbourne digital design studio that helps small businesses with UX design, website reviews, branding, service design and design systems, so their website, branding and marketing look like one trusted business.
Who is behind AM Digital Design?
Angeline Mayasari, an award-winning UX and service designer with a PhD and 10+ years of experience across EdTech, health and eCommerce.
Do you offer a free website review?
Yes. There are 3 free website review slots each month, covering usability, accessibility and conversion. Book a call to claim one.
Do you work with businesses outside Melbourne?
Yes. The studio is based in Melbourne, Australia, and works remotely with small businesses across Australia.